We do struggle with endorsements generally, but sometimes we struggle more than others. This is one of those extreme occasions. Lana del Rey is lucky enough to have the money to reinvent herself, so is herself a relatively fledgling artist. Granted there have been a couple of huge songs released and by huge we mean that they’ve sold well. Some people wait years for brand endorsements and actually have a career before hand, Lana has however landed on her feet here and H&M have snapped her up.
But as we said, we’re not fans but we are happy for Lana and her management team, this will definitely have a great impact on their financials for any upcoming projects she has in the pipeline.