With everyone going grey, or hints of [insert your light colour here] or even a combination of the two, it seems appropriate that the original company responsible for violet pigments in your hair are rebranding for the summer. It is an attempt to revitalise their relevance with the younger market despite, after thirty seven years, PRO:VOKE still being considered the “Go-To” product for blonde, platinum, white and grey with “Touch of Silver“.
PRO:VOKE, in combination with the rebranding they are consolidating their products into a revolutionary thirteen essential colour care range and enlisting the services of legendary hair stylist Larry King, known for manicuring the locks of names such as David Beckham, Jamie Dornan, Katherine Jenkins and Mollie King.
“I absolutely love the brand and having grey hair myself, can absolutely swear by the products to care for and enhance my hair! I am thrilled they have asked me to become their brand educator and am really excited about coming on board!”
So if you’re touting your new new with pride, it seems to us that you should be using the right tools to keep it looking great. The whole range will be available in the UK from June 2015 at Boots, Superdrug, Sainsbury and pretty much everywhere else you might be visiting to do some shopping.